Confidence is an everyday choice.

Allowing yourself to choose self confidence over self consciousness is the ultimate power move you can ever make. It opens opportunity for you to show up and glow up as the highest version of yourself. Let's get the confidence party started babes. Ditch those comparisons, shake off that fear, and let's celebrate the fierce females we are. Who's ready to own it and shine?

What does it mean to own your confidence? 

It's ditching comparisons, self-brought mental barriers, and showing up for yourself. It's resisting the temptation to get lost in a mindless digital scroll and acting on what's BEST for you. It's learning to be present and allowing yourself to simply be yourself, without hesitation or fear.

The dance party theme of this lookbook has become such a key component in the Confidence Collection because dancing is the ultimate confidence builder. Everybody gets nervous to dance. It brings on anxiety, self consciousness and fear of judgement. With that, it also brings on the challenge to overcome all of those self-brought negative emotions and embrace yourself fully. Sure, you may look silly and have the wackiest dance moves but if you OWN IT with confidence, you'll own any dance floor. 

For the video, we captured a group of nine incredible queens who have never met, come into confidence together during a dance party. We started the video off with where we all were mentally before the shoot started--- isolated and worried about what we would look like on camera. It flows into the transition of girls realizing that they have to choice to stop comparing. As soon as Charlotte Sands  sings "I love you, but I love myself" in her confidence anthem "I Love You, But", the group of girls are reminded that she's right. We should ditch that disempowering mindset and put ourselves first. It's not selfish to embrace who you are and your love for yourself. It's a move of confidence. 

Join the conversation on confidence today at @dazey_la on Instagram and check out other's stories on the #chooseconfidence hashtag.

Special thanks to all the incredible people involved in making this gloomy Sunday afternoon an epic Sunday to remember. Cheers!

Song: "I Love You, But" by Charlotte Sands
Cinematographer: Michael Greenwood,
Location: Bend Goods Showroom
Crew of Queens:  Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Clo Elle