Fashion for your floors, Dazey LA x Haustile
I could not be more excited to introduce you to my first ever printed tile collection. I’m a major lover of tile and when my friends at Haustile reached out to do a collaboration, I knew it was a match made in maximal heaven! Haustile is fully female-owned and based in Nashville where they make their tile to order using a super cool process of glaze-printing. We flew out a few weeks ago and set up an epic photoshoot with the Haustile team for our collection. Read about how our collaboration came about below and check out the bold and unexpected photos from out shoot. You can shop the full collection now HERE!
Xx Dani Dazey
Our maximalist love story as told by Haustile:
It goes down in the DM’s. Like any modern love story, we stumbled upon maximalist maven Dani Dazey on Instagram this time last year. Fascinated by her use of patterns in interior spaces, we messaged her and began bonding over a mutual love for excessive color. When the Dazey LA founder was cast as the designer for The Trixie Motel, we joined forces to create custom tiles for the lobby, guest rooms, and pool to exemplify Trixie and Dani’s over-the-top style. It was an easy match, and 6 months later we joined forces to bring an official Haustile x Dazey LA collab to the masses!
“I get a lot of inquries from design and decor brands, but they really stood out to me with their unique and bold tile. I knew this was something special,” says Dazey. “When I designed the Trixie Motel, I reached out and collaborated with Haustile on a few custom prints and they came out amazing. We knew we had to make something cool together that everyone could enjoy.”
Dani selected the designs and colors to coordinate with the Dazey LA Fall 2022 fashion collection. “I love art and color and I think that really comes across in my designs from fashion, prints, to interiors,” says Dazey. “I design all the prints by hand and really want them to have a bespoke hand-drawn look and feel.” A maximalist in all senses of the word, Dani is using the same motifs for her (soon to launch) furniture collection with JoyBird, her clothing line, and now tile. Pattern everywhere!
“Fashion and home have so many overlaps and I’ve discovered my background in art and graphic design has seamlessly lent itself to designing home goods as well,” says Dazey. “I really like to think of my interior or home good design process more like planning and designing a clothing collection.”
Dani’s designs evoke messages of resilience, bravery, and self-expression. They're ultra vertical-friendly, and we jumped at the opportunity to make them in an 8”x 8” format—the first of it’s kind from Haustile! The can be installed indoors and outdoors as floor tile, or used as wall tile to create a wallpaper-like effect.
Our printing process is what sets us apart, and it’s what allows us to push the boundaries of creativity with artists like Dani. Using state-of-the-art Italian glaze technology, we run tiles through an inkjet the size of the bedroom. The printer, who we lovingly call Sophie, laser-glazes onto the ceramic canvas, transforming Dani’s designs from sketch to tile in just a few hours.