OUR FIRST FURNITURE COLLECTION
Our first printed furniture collaboration with Joybird is designed to empower everyone to live their most maximal life. As a print, fashion, and interior designer, this is truly my dream collaboration. The common thread in all my design work is being bold and embracing color and pattern. I’m a true maximalist at heart and believe deeply in self expression in all parts of your life, from the home to what you wear. My work is heavily influenced by vintage design, and punchy prints on furniture are overdue for a comeback! Joybird is the perfect partner for this, being a brand that also embraces color and retro silhouettes. I’ve spent most of my career designing prints and clothing, and translating that onto furniture for the first time has been the coolest experience. I really hope this collection brings joy to people and empowers them to choose daring designs in their everyday life!
Xx - Dani Dazey
Background on the collaboration - When values and design sensibility collide
With their shared vision of empowering people to be boldly original, and bringing unique aesthetics to life, Joybird x Dani Dazey is the ultimate dream come true collaboration. Joybird’s commitment to color and customization, with over 90 fabrics and leathers to choose from, made them a go-to for Dani when designing interiors for her own spaces, as well as her clients. Similar to Dani and her brands, Joybird is committed to bold style with a conscience, prioritizing sustainability, craftsmanship, and customization. The Joybird x Dani Dazey collaboration is on a mission to empower people to be daringly original, and to design their world more fearlessly.
Quote from Gifty Walker, Joybird's Director of Merchandising & Product Sourcing
“Retro with a fresh, modern twist - that’s what comes to mind when I think of the Joybird x Dani Dazey collaboration. One of the Joybird mantras from the very beginning has been ‘be boldly you’, and Dani Dazey’s design couldn’t embody that more! The entire merchandising team was so excited to begin this journey, providing customers with pieces that were both boldly original and timeless classics.
Dani presented us with a few patterns, and it was almost impossible to narrow them down to just two, since they were all so good! Once we started putting them onto fabric swatches that’s where the magic really began. It was amazing to see the prints come to life on furniture. When I look at the finished product, I feel inspired to take more design risks, and empowered to bring more fun into my space. I’m hoping customers share those feelings as they welcome this collaboration into their homes.”