Aloha Dazey Ladies! So excited to release our biggest collection yet. A play on words derived from the "summer of love" concert in the late 60s, The Summer of Self Love collection was designed to promote body positivity and inspire women to know their worth! We believe every woman is unique and amazing :) There can be so much comparison and self deprecation in these crazy days of social media. I wanted these tees to reinforce that YOU ARE VALUABLE. Every time a girl wears her Dazey I want her to feel bold, beautiful, and confident. A little reminder that she is not alone but apart of a the Dazey Lady community!
All the graphics have a playful and tropical touch. I'm obsessed with vintage tiki culture and signage so you will definitely see some of that inspiration in there. We added two amazing new color ways, sun bleached pink and cognac. Both match our new collab swim suits like a dream! We brought back the best selling t-shirt dress, added two amazing new tank styles, and a killer velvet tracksuit with amazing glitter inks!!! All hand drawn with love and made in LA as always :) We hope you love it as much as we do!!
Xx- Dani Dazey
We always collaborate with fellow female entrepreneurs on our shoots! Everyone wins when we work together :) We had some amazing Dazey Ladies apart of this one. Huge shout out to Marissa of Reel rad films for this gorgeous video and helping me put this shoot together! All involved in shoot: