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Retrograde, heavy politics, and algorithm defeats may bring us down, but we’re harnessing the good energy and showing up strong despite it all. We are transforming those vicious vibes into pure power and creating a Force for Good— a campaign on hope, kindness, and the power of positive action & attitude. We are choosing to see the good and be the good for the betterment of our world. Are you ready to join us?! Welcome to the Force, queens!
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This collection is all about choosing to look on the bright-side, deciding to be hopeful vs hopeless, and opting for optimism even when the world seems dim. Your mindset influences your actions and outlook, so why not take charge and be positive?! You have the choice to upgrade your life by simply choosing to see good and do good.
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As I was designing this collection I was feeling the fatigue of being overworked, overstressed, and overstimulated. A mix of small business woes, personal life drama, and sad news had me stuck in a negative spiral and I needed to break it. By focusing on the bad it can make you feel hopeless and even numb at times. As I often say with Dazey, our clothing is meant to be a reminder and encouragement not only to the outside world but also to the wearer. And in the case of this collection, it was something I needed to learn and shift in my own life. I want to strive to see the good and be grateful every day. I'm really excited to create conversation around this topic with our community and get back into a positive and powerful mindset!
The designs and lookbook were inspired by the 80s and 90s. Celebrating the rise of businesswomen in an era of change. We are introducing tons of new styles including fanny packs, bandannas, skirts, and my personal favorite the POWER SUIT. We are bringing back the 80s power suit with an improved fit, fabric, and style. Designed for the busy women on the go who doesn't want to be weighed down by stiff and heavy materials. All of our new styles will pair perfectly with our tees for the most epic and empowering looks ever!
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Let’s band together and brighten up the world, babes. Let’s harness our wild womanly power and be the force for good.
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Shoutout to the incredible girl crew that came together for this shoot! So grateful for our hostess with the mostest, Mararget aka
@aprettycoolgirl, who went above and beyond in welcoming us to her
studio space and creating magic with us. Video by her coming very soon!
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