A collection designed to celebrate the REAL things in an ever increasing digital world. Whether it be spending more time IRL or being more transparent online, we are HERE for it. As women, we are constantly bombarded with unrealistic ideas of perfection and #goals through never-ending “highlight reels” in media. We're done with that. We are ready to highlight REAL moments, emotions, and conversations that matter and can better our human connections with others and ourselves. We are ready to transform the negative effects of a highlight reel by highlighting REAL life as much as we can. Who's with us?!
How we are Highlighting REAL
The Highlight Real lookbook is a dreamy portrayal of what media does everyday. We're here to show you, just like every one else, models done up, retouched, and in gorgeous spaces caught in moments of beauty. But we're also here to show you that this isn't real. Here are photos of our models, Morgan, Rachel, and Claire, before and after the shoot. They're still insanely gorgeous before, just not Photoshopped to "perfection". You see, perfection isn't real, the highlight reel isn't real. What is real is the amazing human behind it all, and that's what we're here to celebrate. We choose to be highly transparent about this whole process in the name of keeping it REAL. We recorded the process of creating this entire production just to show you how much work and people go into making images like this. We are lifting the veil on the highlight reel photos and showing you what's actually REAL. It's time to embrace the other side, once and for all.
The Highlight Real collection was inspired to create conversation on how we can better our mental health, human connections, and overall image of self by stepping away from the filters, reassessing our valued #goals, and getting real with one another. When you cut the b.s. and share the BTS on life, work, love, and all that good stuff, you build strong bridges for human connection. There is power in that courage to let others in.
Along with a new collection of graphics and styles, we're launching a new YOUTUBE channel dedicated to giving you all the BTS behind the brand. Check out our first video filled with what it takes to launch a collection, create a lookbook, and what actually goes on behind the brand day-to-day. Get a real look at the day in the life of the Dazey team as we get fully transparent on the highs and lows, the creations and frustrations, and show you the full process unmasked.
So here it is, both the highlight reel and the REAL of our newest Dazey collection. See the months of planning, long hours of creating, and the full progression of this production unmasked. When you see everything as a whole, you realize how perfection is really just a fictional reality we've been conditioned with. It's time to block that bullshit and embrace the realness. Use the hashtag #highlight real to follow along on this season of unfiltered realness and share your own stories.
Special thanks to the wonderful team who helped this amazing shoot come to life!