June 12, 2018
This is the Self Care Summer Collection. So often we are told that success will bring you happiness and this collection challenges that. With social media that pressure has only become greater. We scroll through our feeds and see people that appear to be wildly successful, traveling the world, and have the perfect happy family. We all know deep down this is the highlight reel and not the REAL. But at the same time it can be so easy to get lost in daydreaming about that greener grass. These designs serve as little reminders that success is not what brings happiness. Enjoying where you are and consciously going a little easier on yourself. Choosing to be grateful about every thing you do have. Learning what is worth your time and energy and funneling more of those precious resources into yourself.
I’ve always been driven to a fault and sometimes will work myself until I’m sick. I set large goals and daydream about how different and more fulfilled I will feel once I reach them. Then once I do I’m onto the next, not even taking a second to enjoy my accomplishments. Sound familiar!? I hear the same story over and over again from my peers. Even accomplished women who I admire and aspire to be like often talk about being unhappy. I’ve noticed this is especially true for female entrepreneurs, trying to balance everything and be super women. Desperately wanting to prove that we can and will have it all, yet losing ourselves in the process. Society tells us over and over again success is happiness. Even in the small successes I have had I’ve come to realize that’s just not true. Working yourself to the bone will only burn you out, it’s simply not sustainable. I was doing everything I loved for a living, but somehow still started to feel tired. When I began to feel the burn out coming I started working with our Biz Babez community manager Kasey Dreier. She is a self care coach for boss babes. I have been learning so many things about how to better take care of myself, and in turn take care of my company. As a self proclaimed "Yes Girl" I'm learning to say "NO" more and conserve my energy. Spend more time doing the things that make me feel relaxed and sane. Happiness can be found in the little things. It’s about hustling smarter, not harder, surrendering what doesn’t serve you, and finding magic in the mundane. These are just a few of the lessons I’m leaning and phrases on our new tees! I designed this collection amidst the most stressful and busy month of my life and really poured by heart into it. I put a lot of thought into each design and personally found solace in the messages. Inspired by the laid back lifestyle and gorgeous design aesthetic of Palm Springs, our new home away from home @dazey_desert_house. We hope they make you feel like YOU ARE ENOUGH and that life can be pretty darn great when you slow down enough to enjoy it :)
We are so excited so be launching our very first Dazey brand non-graphic Cut & Sew pieces alongside the tees! For those that don’t know Cut & Sew is just an industry term for fully custom made garments. If you follow Dazey on instagram you know @danidazey is obsessed with overalls and jumpsuits so of course we had to include these with our first full line drop! Each piece has been small batch made in LA, garment dyed to match the tees, and enzyme washed to have a soft weathered feel. They were designed to be versatile and worn with or without our tops. The straps on the jumpsuit and romper are designed to tie up top, giving you supreme adjustability and options when wearing. They are intentionally made fit the waist slightly loose and hang from the straps to accommodate different body types. Our wrap dress is adjustable with a tie as well, and can also be worn open as a duster! It's a total twofer and looks amazing layered with our graphics! They are made from a rayon twill that is soft, slightly heavy, and wrinkle resistant. These are all super limited pre-order runs so order now :)
We are also stoked to announce our collaboration pants print with girl boss owned and Australian based brand @flarestreet. The velvet bells came just in time for launch, literally the same day as the photoshoot haha. We used our beloved Frida Flora hand drawn pattern for the print. Available in the classic pink and a fun new blue, orange, and yellow print I like to call POP. They come in two different fits as well, a regular flare bell bottom and a wide leg pant. Flare Street is a sustainably made brand that created all of their pieces in small batches in Australia. Dani met the boss babe, Nik, randomly at a coffee shop while she was visiting LA and they immediately started talking about a collaboration. She runs an amazing company and we love brining or two brands together.
And lastly as always we are adding new and amazing items to our Dazey Lady Shop, a section of our website dedicated to selling goods made by other female entrepreneurs. Some of the new items include Miracle Eye bells, The Little Avocado Shop earrings, and some amazing shoes from new lady-ran label Free Reign. Hand picked by @danidazey herself and all paired perfectly with out new pieces.
You can literally shop ALL you see in our lookbook! Since the collection was inspired by Palm Springs of course we had to do the shoot there. Lucky for us we had the perfect location, @dazey_desert_house ;) You can even find our little mid century home on one of the new graphics. The feel of this collection embodies that classic Palm Springs vintage vibe. A touch of color, quirk, and style.
@heidiijane & @_gypseaa
@dazey_desert_house & @calientetropicsresort
June 13, 2018
OBSESSED with this new collection, Dani. All your hard work truly did pay off – each and every design is absolutely STUNNING! You’re amazing, and I can’t wait to receive my order :)
In love as always!! Stunning pieces, and styling for the photographs! Really inspiring and I adore self care, it’s such a powerful message that has so many routes that can be explored!!
June 12, 2018
Didn’t see a single design I didn’t love! Obsessed with this whole lookbook!!
These are amazing! Self care is so important and I relate to this message so much. Can’t wait to buy a few pieces!
annabelle | www.mixed-hues.com
My favorite collection/ look book to date!
November 16, 2018
November 09, 2018
November 02, 2018
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