May 31, 2017
Just in time for summer our swimsuit collab is HERE! Stoked to partner with fellow Lady Boss Sarah of Swim Like a Mermaid on these suits. We used a few of her best selling swim bodies combined with a custom pattern hand drawn by Dani Dazey. Each suit is handmade right here in Los Angeles with incredible fabrics fused with our original Dazey Design. Below you can see a video Dani made showing the process of designing the pattern in super fun fast motion! We love to give you guys a peak into the design process to show all the love and hard work we put into each product!
I met Sarah in the beginning of my entrepreneurial journey and we have worked together on quite a few photoshoots and pop-up shops. I was beyond excited when she asked to design a suit with Dazey! Having spent most of my career in graphic tees, doing textile design is always a treat.
I was inspired by my childhood growing up in California. Each year my parents let me pick one swimsuit out and I always went for the quirkiest, most colorful 90s prints! I wanted to design a suit that gave me that sweet feeling of spending summers by the beach as a kid. It's playful, colorful, and quirky. I like to call them the "Sweet Suits"! Say hello to happy, tropical, tutti-frutti fun that'll give you all the summer feels :)
September 18, 2018
September 07, 2018
August 30, 2018
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