Art apparel with a mission to empower women.
Dazey is a brand for dreamers and doers.
Started in 2016 by young designer, photographer, and feminist Danielle Nagel (@danidazey). Dazey was a way to finally create her “dream job” by combining her passions of art, fashion, and photography. Early on she begun to share her entrepreneurial journey via video with full transparency. She would show everything from her design process, marketing tips, and the emotional rollercoaster that is starting your own business. People started to take notice, and the response was incredible. That's when Dazey LA shifted from being a company to a calling. A vehicle to inspire, encourage, and support fellow females in their endeavors.
Dazey in-house brand is a line of graphic art apparel hand drawn and handmade to order in LA. The theme of all the artwork ties back into our mission to empower women. We create the clothing to order in an effort to minimize waste and do our best to make a positive impact on the environment, we like the call this process "Slow Fashion".
Along with our own line we now proudly carry apparel and accessories made by other female entrepreneurs in our DAZEY LADY SHOP. We have curated a collection of the best girl boss goodies, all handmade locally with love. We tell the stories behind each product and highlight their entrepreneurial journeys on our BOSS BLOGPurchase with purpose, every order goes towards fueling art, sustainable fashion, and small business.
We stand for women choosing to be brave and share their ideas and talents with the world. Today Dazey is a community, a resource, and a line of kick ass clothing.
Join the Dazey Lady movement!


_Dani is a self taught illustrator, graphic designer, and photographer. She  graduated at age 19 with a degree in fashion design, but as lover of both art and fashion she combined these two passions to make a career in apparel graphics! For the past 6 years she has been designing for many notable companies both freelance and full time. Some of these companies include Urban Outfitters, Anthropologie, Nordstrom, Neiman Marcus, Forever21, Truly Madly Deeply, Mate the Label, Amuse Society, Gypsy Warrior, Show me your Mumu, The Laundry Room, Top Knot Goods, Electric West, Midnight Rider, Not Another Label, Current/Elliott, Macy's, Pac Sun, Hot Topic, and more. While all that was great, her true goal was to have full creative freedom with a label of her own. After years of daydream and doubt, she took the leap and created Dazey. She draws every tee by hand and does all the photography you see throughout the website and instagram