Let’s band together and brighten up the world, babes. Let’s harness our wild womanly power and be the force for good.

 

SHOP THE NEW NEW HERE

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 Our desert home yard makeover with Box Hill

This cheery orange mid century home is our beloved Palm Springs pad, the Dazey Desert House. It's vintage vibes and bright colors, very on brand for Dazey, sold me about a year and a half ago. While we try to stay here as much as we can, for the most part we rent her out on Airbnb and for Photoshoots. We decked out the interior right away getting features in magazines such as Domino, Dwell, and even a 10-page spread in Palm Springs Life magazine! The outside however remained pretty bare bones aside from the pre-existing cactus garden. That is until I met Elizabeth of Shop Box Hill! An award winning exterior designer and owner of Shop Box Hill.

I had been wanting to do something with the yard ever since we got it, but didn't know where to start. Since we rent the space out on the reg we knew we needed furniture that could stand up to the influx of guests as well as the extreme heat and wind the desert is subject to. User in exterior design expert Elizabeth! She happened to wander into our Dazey fashion show at Alt Summit and stopped me the next day during the conference to chat. She said she was very inspired by Dazey and wanted to find a way to collaborate. At the time she had no idea I had a mid century home in Palm Springs that needed a yard revamp! It felt as if the stars has aligned and brought us together!

After the conference we began planning and she helped me make selects from her gorgeous website shopboxhill.com. She has SO many amazing pieces and generally works with hotels so they are all extremely sturdy and commercial grade. Once the pieces began to come in we planned a weekend where her and her husband could come out and give Phillip and I a hand with install, placement, and overall decorating. Everything was totally transformed from basically dead space to what feels like an extension of the home. It seems like our square footage has doubled! From the killer cabana to the fire-pit that was literally MADE to match our orange mid century time capsule. We even added a few extra special details like a mural on the center concrete circle and painted our plain circle stepping stones bright orange to match the facade. (Painted with Dunn Edwards exterior paint, the best!) Elizabeth even brought a beautiful piece from her personal collection, the vintage fiberglass chair set. 

Also stay tuned for pt.2 of our backyard revamp with Box Hill. We plan on turning the side yard into an outdoor kitchen, shower, and hot tub area!

Scroll down below to see our magical oasis. Elizabeth is not only an incredible designer but also curates the coolest pieces in her shop that can make any yard feel like a cozy piece of art. Here are some quick links to where you can shop the exact pieces you see.

Be sure to check out the Dazey LA IGTV for a full video with footage of before, during, and after! 

GET THE LOOK: 

• 2 white loungers 
• Pillows on loungers
• Round dining table
• Chairs
• Bird feeder
• Temperature gauge
• Torches
• Outdoor light on table under cabana (link to come)
• Fire Pit
• Cabana (link to come)
• Couch
• Market lights
• Side table near the vintage chairs
• Side table between the outdoor sun tan loungers

A huge thanks to the beautiful and talented Elizabeth of Shop Box Hill!

OUR NEW APARTMENT MAKEOVER AND LAUNCH OF DAZEY DEN, MY INTERIOR DESIGN COMPANY

Who says you can pursue all your passions? One of the reasons I started Dazey was to get the chance to use all of my creative talents. When I designed for corporate companies I was stuck doing the same thing day in and day out. Since the launch of Dazey I've been able to not only do t-shirt design but also textile design, fashion design, photography, social media marketing, and now interior design! As a creative I see every single one of these things being an important facet to my design aesthetic and brand. My passion for color, abstract art, and vintage doesn't have to end at graphic tees.

It originally all started with Biz Babez, the boutique female co-working space I co-founded about 2 years ago. For the first time ever I had an inspiring space and a budget to decorate. It turned out way cooler than I could have ever imagined and even got a feature on my fav interior blog The Jungalow. About 6 months later I ended up buying my first home, Dazey Desert House, a Mid Century Modern beauty in Palm Springs that we use as a vacation home and rent out for photoshoots and Airbnb. We went all out and created a really special place and people took notice. We got featured on Domino Magazine, Dwell, Conde Naste Traveler, and Palm Springs Life. It ended up being a way better investment than we thought it was going to be and generates a decent passive income. After a year of visiting our home in the desert it started to make our small LA apartment feel lack luster. We were craving a space to entertain friends and spend time outdoors. With photoshoots being a decent money marker at our PS property we thought it would be really cool to do the same with a full-time place in LA. We searched high and low for the right spot with little luck, until we came upon this stunner, The Dazeywood Penthouse, which hadn't even been fully listed yet. Better yet the landlord was on board for us doing shoots in the space! A 2,000 square feet penthouse of a Spanish style triplex located in beautiful Beachwood Canyon, right under the Hollywood Sign (Hence Dazeywood). Complete with a giant living room, dining room, kitchen, 3 bedrooms, and 3 patios. It was honestly more space than what we really needed, but it was comparably priced to all the spaces half the size that we looked at. Plus we figured we would be renting it out for shoots sometimes and it's good to have variety. Well, fast forward to a few months and right as we try to start renting out the place for shoots our neighbors swiftly shut it down. It was a pretty hard blow that Phillip and I were not expecting as we took on the significantly higher rent. But we had the space of our dreams fully decked out, so we decided we were determined to make this work. I've decided to look on the bright side and use this space as my springboard to finally launch my interior design career. Something I've always wanted to do but thought I couldn't add into my life along with Dazey LA. But you know what, I'M GOING FOR IT!

I would like to introduce to you Dazey Den (haha yes same name as the home goods section of our site), my new interior design business. With my now 3 different spaces I felt prepared to put together a solid portfolio and launch DAZEYDEN.COM. I am officially open for biz and will be taking on select projects. Contact me via my new site for a quote!

Below is our full home tour complete with "boring befores" and "beautiful afters". I wanted this space to be totally different than the past few and I have been obsessed with 80s/90s color and design in all aspects of my life lately. I hope you enjoy the tour and my thought process behind each room. You can see our full video of the home makeover on our IGTV right HERE. Be sure to follow my new interior account @dazey_den and our new apartment @dazeywood_penthouse!

 

 

 

LIVING ROOM - ART DECO MEETS MOROCCAN

This living room was what sold us on this place hands down. With it's 15 foot vaulted ceilings, original wood flooring, city views, and original Spanish tile fireplace that is to die for. We painted the living room a much brighter white with accent shades of Dunn Edwards pink and sage. It truly transformed the space and brought so much more light in!

This room as seriously MASSIVE and we filled it with luxurious velvet furniture all from Joybird, including this 15 foot velvet modular couch that is our pride and joy. While the lighting that came with the space was charming and did match the Spanish-style interior, we opted to swap out the sconces with these wonderfully chunky art deco beauties from Hudson Valley Lighting. They just added so much more pizzaz to the place! I'm a huge fan of pillows and we needed some really cute ones to break up the worlds biggest couch. I loved the idea of having a mix of vintage textile pillows from DK Renewl and then some more velvet soft-shaped beauties from Adaptions NY. I framed our "beYOUtiful" Dazey design by uploading the file directly to Art To Frames and was super affordable and arrived just perfect. And last but not least we got this amazing art piece custom made to match our color scheme from our friends at Bend Goods. 

I love mixing in vintage pieces along with the new stuff to give a space interest. Over the past few months I've been carefully curating some beautiful vintage finds that include this 90's circle swivel coffee table, Moroccan rug, mid century bookshelf, silk screened orchid art, vintage pottery, and my fav the 80's hand chair I snagged for $100 at the Rose Bowl Flea! 

DREAMY DINING ROOM

We were not expecting the dining room to be the place we spend most of our time, but with the french doors and natural light, we hardly leave it! I opted to paint this room all white since it has a curved ceiling. I loved the idea of it being simple with a few statement pieces. These 80's brass-framed art pieces that rest on the credenza were $5 each from St.Vincents thrift. Such a come up! I also found this beautiful vase from a vintage shop and filled it with left over pompas grass we used on a Dazey shoot. The stunning chandelier from Hudson Valley is a serious show stopper. It fills in the seamless wall space perfectly. We got this space to entertain so we knew a large table was a must. The starburst leg detail on his Joybird table was just too adorable to pass up. We paried with these unexpected Joybird velvet accent chairs. We were worried at first they would be too big for dining chairs, but now we LOVE how comfy they are and the fact that we can work in them all day long.

CUTEST KITCHEN

It's truly amazing what a fresh coat of paint and a lighting fixture can do. By making those small changes and adding an island in the awkward negative space we transformed this kitchen. Since the floor already had quirky pink tile, we chose to lean into this color scheme. As a renter we can't go all-out in renovating, but seriously people a lighting and color change speaks volumes. Paint "Pale Jasper" from Dunn Edwards and pink bar stools from Bend Goods. Phillip finally has a decent kitchen to cook us dinner in and it has inspired many a great meal! I am one lucky gal to land a sudo chef as my S.O. 

BEDROOM BLISS

Doesn't get more "morning sunshine" than this bright and cheery room! We took a tip from our desert house on this one and went for a brightly colored midcentury look. The dot mural behind the bed was surprisingly easy! We nailed a string to the center of the wall with a pencil tied to the end and traced the outline. Then we did a smooth line around the edges and filled in. We didn't want to overcrowd the dot with art, but try intersecting the shelves with the side of the "sun" we added a little more visual interest. We also did a fun accent wall and painted our built in shelfs yellow to match. Paint is called "Deserted Path" by Dunn Edwards. And can we talk for a sec about this sheet set!? I kept seeing Kip & Co all over insta and knew we needed it. It's super hard finding luxury sheets that are also in bright colors, and that's exactly what they do. We mixed up the hues of yellow with almond, cognac, and banana shades. By doing that we are able to get away with having a lot of yellows together that may not match perfectly, but look intentionally different. Now lets talk hardware! By adding in the beautiful brass curtain rods and light fixture we have made this room look 1000Xs better than the before! 

 

DANI'S OFFICE

We end up working from home most of the time because we never want to leave haha. This is the first time we've both gotten our own office and it's been really nice. Since it's my own space all bets were off and I could full maximalist with it! This room is made up of a few pieces we had at out last place and a blue/pink gallery wall I've been working on for some time. This Matisse lithograph is my fav art I own, got it for a fraction of the price at an auction house. That helped dictate the colors of this room, light blue and mauve. With two daybeds side-by-side this space is great for having meetings or just working on my laptop. I also have a small desk and clothing rack that look onto the patio that are not pictured that you can see on our IGTV!

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PHILLIP'S OFFCIE

My boy loves a good green shade and he's the one that keeps all the plants alive in our relationship, so we went full atrium meets mad-men man-cave. We wanted this room to be distinctly more masculine than the rest, but still soft and relaxing. This is where our guests will stay when visiting since the Joybird couch is also a pullout bed. The sage accent wall is complete with two art pieces I made myself on a heavy duty raw-edge paper, framed by my favorite Art To Frames. Phillip loves hiding out here for a nap or to get some serious work done!

THE PINK PATIO

I've officially dubbed this place #dazeypinkpatio because it's too damn cute to not have it's own hashtag. Having outdoor space has truly been transformative for us. She has come a long way since we first found this place! A fresh coast of outdoor Pale Jasper Dunn paint and gorgeous pink Bend Goods outdoor/indoor furniture brought this outdoor space back to life. Also want to give a major shout out to my girls at Ponderosa Cactus who outfitted our place and specifically the Pink patio with beautiful cacti and lush plants. They are an awesome small sister-owned biz is Highland Park and everyone should support them. We love enjoying a drink on this double patio with a clear view of the Hollywood Sign. Friends and visitors always freak when they see the view!

 

Thanks so much for taking the tour! Don't forget to see the full video of our original walk through and full makeover on IGTV right HERE.

 

Welcome to the Self Care Club babes! 

A community that roots for progress over perfection, prioritizes self love, and celebrates every little success you’ve achieved. Self care is all about confidently putting YOU first, without hesitation or guilt. It’s about learning how to nurture yourself, so that you can show up for others and give what's best of you, not what’s left of you. Self care looks different for everyone and we are so happy to have celebrated that at the Self Care Summit. Whether for you it means chilling out with your favorite CBD product, giving yourself time let go through journaling, a classic face mask minute, or even picking up a new hobby like ukulele, we are so happy that women are starting to shamelessly take care of themselves more and more. 

Behind the Design

For the inaugural Self Care Summit, Dazey teamed up with boss babe Jaclyn Johnson of Create & Cultivate, and her incredible team to bring you an exclusive, limited edition design that embodies the community we want to create--- the Self Care Club. This design combines the boldness of mechanic's logo and the natural softness of pastels and cursive, so that you can feel both when you wear it. It was printed in puff ink on exclusive and limited edition pastel pink coveralls that are made of a sleek stretch fabric, which give these pieces the perfect feminine edge. We want our babes to harness both their strong and feminine traits confidently in these coveralls, because who says you have to be one or the other to be a badass boss?! GIRL, you can be BOTH! We want this design to remind you that YES you're a boss lady who gets sh*t done AND you're also one who takes the time to give back to herself with some bonafide self care.

Dazey outfitted the entire C&C crew with this design through limited edition Self Care coveralls and classic Dazey tees (which truthfully weren't part of the plan but ended up being a hit!). Every babe looked SO GOOD in them, we are so thrilled to release this NEW Dazey design to the rest of our community! For a *very* limited time, you can join the club and sport the saying too! The Self Care Club coveralls, Dazey tee, and pin are now available on the site!

Another huge part of this wonderful collab was creating our first ever hand-painted mural of a Dazey design to welcome attendees to the Zen Den & marketplace floor. This mural is where this entire project started, back when Dani and Kelsea dreamed it up during an afternoon coffee date months ago. The idea to combine a Dazey saying, paint, and florals, nonetheless EPIC florals from the bouquet babe herself, was a dream we couldn't pass up. From concept to creation, this entire project and summit was an honor to be a part of and exactly what we needed to push through the heaviest of retrogrades and find self care again.

Check out the IGTV to get the full behind the scenes on design, mural, and the full summit!  

 

Summit Takeaways

Of course, we left this summit with so many gems brought to us by real life self care queens. They created conversations around not only the importance of self care, but also how to move into confidence, empower yourself through social media, and practice self love daily. Read on for some key takeaways from the jam-packed day.  *Quotes brought by Create & Cultivate*

 

 Tess Holiday 

If you don't follow Tess already, please do your self a favor and do it! This babe is a trailblazer of body diversity and positivity, paving the way of what a true confident queen looks like. She started the #effyourbeautystandards movement and created a space for others to own and harness their beauty in every shape and form. Some quotes from the conference:

On learning to love herself...

“I can take up as much space I want—I shouldn’t be ashamed.”

On the power of social media...

“I think social media can be a really powerful tool. People can create this space and show the representation that wasn't there before.”

“People think that they know you based on social media. They might know bits of you. We don’t have it figured out. We’re just doing our best.” 

On representation....

“You can chase your dreams and do whatever you want to do and you're not limited just because you haven't seen anyone else doing what you want to do.”

“And that’s what saves lives—feeling less alone.” 

KOYA WEBB

We discovered Koya in front of our mural and were immediately struck by her positive energy & the light she brought to the space. It was all dance parties and laughter the entire time she was there! If you don't know Koya yet, she is a wellness guru specializing in yoga, meditation, and holistic health. She recently released her new book “Let Your Fears Make You Fierce” which is an inspiring guide about dismantling your doubts and coming into your full potential. Basically the ultimate guide to confidence and self love that anyone can benefit from! Here are some takeaways from her panel at the summit:

On the power of embracing fear...

“Face everything and rise.”

On reprioritizing self-care...

“We forget that the most important person to nurture is ourselves.”

“If we nurture ourselves first and foremost, we will have the most energy to nurture others.”

 

And last but not least, a takeaway from yours truly. After a longwinded retrograde, this summit could not have come at a better time. Self care is something I teach but don’t always make time to practice. Being surrounded by so many other entrepreneurial, creative, business women at that summit showed me how dedicated we can be to work or others, but not ourselves. It's time we take back our power by taking time for self care. Thank you to all the people who made this collab possible! Snag your very own limited edition Self Care Club coveralls or tee today while preorders are open babes!

LAND OF PHOTO OPS

Check out some of the other beautiful installations by dxkaul, Tiffanylusteg, and eastolivia!

 

Meet Kelsea Olivia, the founder of the distinguished creative agency East Olivia.

She is known for creating whimsical yet bold, large scale floral installations that will transform any space into an IG ready centerpiece and quite literally make you stop and smell the roses (or peonies or pampas grass). Her blooming creations are truly what Dazey dreams are made of and we are thrilled to feature her on the Boss Blog today. 

One thing that immediately stands out about Kelsea is her genuine eagerness to create community and carry out the mantra “empowered women, empower women” in her work. After just a few DMs and a fun coffee date, this gal went from a being super cool floral artist on my screen to a true badass business woman pitching the idea for a Dazey x East Olivia collab at the Create & Cultivate Self Care Summit. I’m inspired by her hustle to live out the ideas she dreams up and to see this one come to life today too! 

To prep for the big install, we met at the Penthouse to snap some content! During our hang, I got to learn more about what the floral design industry is like and how Kelsea stands up for sustainable practices throughout her work. Watch the IGTV feature on this badass babe to learn all about her tricks and even how she is leaning into self care these days and learning to slow down. Follow along throughout the weekend to see our collab come to life at the Create & Cultivate Self Care Summit too! 

 Click here to watch the IGTV Q&A with Kelsea Olivia

 

Confidence is an everyday choice.

Allowing yourself to choose self confidence over self consciousness is the ultimate power move you can ever make. It opens opportunity for you to show up and glow up as the highest version of yourself. Let's get the confidence party started babes. Ditch those comparisons, shake off that fear, and let's celebrate the fierce females we are. Who's ready to own it and shine?

What does it mean to own your confidence? 

It's ditching comparisons, self-brought mental barriers, and showing up for yourself. It's resisting the temptation to get lost in a mindless digital scroll and acting on what's BEST for you. It's learning to be present and allowing yourself to simply be yourself, without hesitation or fear.

The dance party theme of this lookbook has become such a key component in the Confidence Collection because dancing is the ultimate confidence builder. Everybody gets nervous to dance. It brings on anxiety, self consciousness and fear of judgement. With that, it also brings on the challenge to overcome all of those self-brought negative emotions and embrace yourself fully. Sure, you may look silly and have the wackiest dance moves but if you OWN IT with confidence, you'll own any dance floor. 

For the video, we captured a group of nine incredible queens who have never met, come into confidence together during a dance party. We started the video off with where we all were mentally before the shoot started--- isolated and worried about what we would look like on camera. It flows into the transition of girls realizing that they have to choice to stop comparing. As soon as Charlotte Sands  sings "I love you, but I love myself" in her confidence anthem "I Love You, But", the group of girls are reminded that she's right. We should ditch that disempowering mindset and put ourselves first. It's not selfish to embrace who you are and your love for yourself. It's a move of confidence. 

Join the conversation on confidence today at @dazey_la on Instagram and check out other's stories on the #chooseconfidence hashtag.

Special thanks to all the incredible people involved in making this gloomy Sunday afternoon an epic Sunday to remember. Cheers!

Song: "I Love You, But" by Charlotte Sands
Cinematographer: Michael Greenwood,
Location: Bend Goods Showroom
Crew of Queens:  Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Clo Elle

 

Confidence is a choice and we are here with all new Dazey Digis from the Confidence Collection pump you up and help you make that choice daily. No matter what season of life you're in, stepping into a new routine or kicking ass at your game, anyone can always use a little boost. Dazey sayings are created to do just that, because girl you are a QUEEN and we want you to know it. Like truly know it. Dig deep, find that queen confidence, and start showing up with it. Choosing confidence is the best thing anyone can do to get a daily glow up. 

Scroll through the blog to download your favorite designs from the new collection to serve as your daily confidence reminders & self empowering slogans. Share your new Dazey backgrounds with us by snapping a pic and tagging @dazey_la and #dazeydigis! 

Download Fierce Female Desktop
Download Fierce Female Mobile

Download You Are Art Desktop
Download You Are Art Mobile

Download BeYOUtiful Desktop
Download BeYOUtiful Mobile

Forbes features Dazey

Yes, that's right, FORBES, a publication normally reserved for corporate straight white men. Dazey proudly makes a female-founded small-biz splash in PINK. When I saw the title of the article I literally LOL-ed. The perfect clickable caption to get people curious, but filled with real information on slow fashion and how we got here! When I was asked to do the interview a month or so ago I truly couldn't believe it. Being noticed by the "big boys" as a small 4-person brand started by a now 28 graphic tee designer felt major. 

Hell yes, your girl is ready to defend our fair (for everyone) prices! Read more below about why our tees are $52 and hear some powerful excerpts from the article. 

A huge thanks to the writer Kristen Philipkoski. She was incredibly gracious during our phone interview (which I was 15 mins late for, yes horrifying) and even said she's been a fan of the brand for quite some time. She's changing the business landscape one article at a time and I am so thankful.  

FORBES - WHY THOUSANDS OF CUSTOMERS SPEND $52 FOR THESE T-SHIRTS

Xx -Dani, Dazey LA founder and designer 

 

Why $52 you ask?

For those that don't know we go ALL OUT on making our tees as sustainable and ethical as possible. For those that don't know sustainable means, it's good for our PLANET, and ethical means good for the PEOPLE in it! Dazey is truly clothing for people who care. After years of development with my production partner, we have become a near zero-waste company.

Overproduction is so standard in the fashion industry it's literally built into most brand's business models. High fashion and fast fashion companies have admitted to discarding and literally BURNING billions of dollars worth of clothing that doesn't sell in the name of "protecting brand image". This is one of the reasons the fashion industry is the second most wasteful and polluting. We actually make all of our tees as they are ordered to eliminate all waste. When you order a Dazey tee it is sewn up with certified organic cotton and printed, just for you, right here in LA. As you imagine that ain't cheap, but well worth it. 

"The Dazey LA process is definitely not the easiest course Nagel could have taken. But she saw first hand the waste created by the fashion industry, and then saw the documentary film The True Cost, which exposes the humanitarian and environmental ravages caused by fast fashion. She wanted no part of anything resembling that." -Kristen, Forbes

Dazey founder Dani working on samples for our LA warehouse

On top of being a higher-priced tee, our customer has to WAIT 2-4 weeks to receive their goods. Making every tee to order is quite the process and we are always working on speeding things up with production, but it does take time. We always have to educate people on SLOW (literally) fashion. "Slow fashion" is a term coined by sustainable brands and a movement against the environmentally detrimental fast fashion brands like H&M and Forever 21. Our customers are happy to pay a fair price and wait, knowing their money is going to support a brand making a positive impact on our planet. They are voting for a better future with their dollar!

"And it means that a t-shirt is much more expensive than most Americans are accustomed to paying. Graphic t-shirts featuring Nagel's art are typically $52. And since they're made to order, they don't arrive in a day or two. But customers are willing to pay and wait." -Kristen, Forbes

Freshly printed tees waiting to be shipped from our LA warehouse

CLOTHING CREATED TO EMPOWER AND CREATE COMMUNITY - PRICELESS

Here's where half the value comes in! A Dazey tee is so much more than just a piece of clothing, it's a message and mission to empower women and protect our planet. 

We aim to empower women through conversation. All of our collections revolve around a subject that modern women struggle with. We provide a tool and space to talk about these tricky topics. Some of these include self-care, inclusivity, women’s rights, and navigating our ever increasing digital world. Our designs have phrases on them that are simple conversation starters. Whether it’s on social media or in person, the tees serve as a tool to bring it up. They are also reminders to the wearer that they are not alone and to feel empowered. Dazey believes conversation and education create change. We use our tees and social media presence to do just that. We don't have customers, we have a community that feels heard and understood by our brand and platform.

We truly want to empower ALL women and do our best to represent that in our media. We recently did a huge push for more inclusive sizing through our collaboration tee with She's All Fat Podcast. The intersection of ethical and inclusive fashion is so underserved and we want to be that brand! 

Our Dazey instagram has garnered almost 100k real and engaged followers based on our community and connection. We talk all the time in our #dazeydialogue and have empowering challenges like #makehermonday and #feelyourselffridays. We launched a Dazey Ambassador program just so these amazing women can get more involved, get discounts, and actually get cash kickbacks when people order using their discount code. 

"At a certain point, the Dazey LA social media community seemed quite engaged, so Nagel decided to launch an ambassador program.

"I thought there would be like 30 applicants, but thousands of people applied," Nagel said. "I was blown away. We had to switch to an automated platform."

The program now includes 15,000 ambassadors who have created their own Instagram page. They receive opportunities to purchase exclusive designs at special discounts, and can even make money—they get 10% of sales they generate." -Kristen, Forbes

CHEAP CLOTHING HAS A COST - EMPOWERING THE GARMENT WORKER 

Lastly, but perhaps most importantly, our tees are priced fairly to benefit every human who touches them. There are many feminist graphic tee brands that claim to empower women yet use mistreated workers (usually women) to make their clothing, often even unbeknownst to them.

Clothing production worldwide is known as one of the most dangerous and abusive industries. Factories collapsing, sexual abuse, child labor, gross underpayment, and extreme overworking, are all regular practices in the fashion industry. At Dazey, we ensure that every part of the production line, from the garment worker to the end wearer, is empowered. Our production process is fully ethical and our workers are paid a living wage and work in clean safe facilities, something most fashion companies cannot claim. By giving our workers fair conditions we give them autonomy, freedom, and the chance to live a quality life. 

Dazey founder Dani working with sewer Mo on a new sample item

Dazey production partner and slow fashion guru Kelly overseeing sample making at our LA warehouse 

WELL WORTH IT - GET THE TEE ALREADY!

As you can see our tees and apparel are not only well worth there price but truly an amazing deal for all involved. We truly take minimal margins on our product and believe in making beautiful, meaningful, sustainable, and ethical apparel more accessible to all. Dani pours so much love and thought into each hand-drawn design from conception to production. We stand by our $52 tee and so does everyone who's supported us.

"I think this new generation is so conscious ... transparency is key and that’s what people want these days," Nagel said. "Once they realize the value and their money is supporting something that's making a positive impact and it's a nicer quality shirt, they get it." - Dani quotes in Forbes 

 

 

Dazey designer and founder Dazey in Forbes feature photo, wearing all Dazey

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How to Cultivate the Life of Your Dreams:

 

So often we believe that the life of our dreams can only be fulfilled when we attain certain societal standards. We tell ourselves stories like, "I'll be confident once I have that body, "I'll have no worries once I make six figures", or "I would be happier if my life looked like that". When we tell ourselves these stories repeatedly, we begin to believe that who we are and what we have today isn't good enough. These comparisons start to lessen our confidence and make us believe that in order to be successful, beautiful, and worthy, we've gotta look like the supermodel on IG and have the Pinterest perfect house, car, office and vacations too. Girl, let me tell ya. I know models who actually do have all of this and guess what? They aren't confident, worry free, or any happier than you. It's actually quite the opposite. They are stuck further in comparison traps and riddled with anxiety from the unrealistic expectations society puts on us. So how do we get out of this messy self consciousness and into strong self confidence? First, let's affirm that confidence isn't selfish or conceited. Self confidence is self empowerment. As our queen of confidence Lizzo says, "When I'm shinin' everybody's gonna shine!" And that's a fact babe! When you immerse yourself in self love and positivity, you radiate and spread that energy to others. Your self love helps others cultivate self love. So, let's get it girls. Let's cultivate that confidence mindset NOW. You don't have to wait on these "achievements" to validate your worth or your potential. You have the power to live the life of your dreams today by letting go of the limiting stories, choosing confidence, embracing yourself and just doing the damn dream. Long lasting confidence doesn't come overnight, but believe me, the more you practice a confidence mindset, the more you will come into the powerful, confident, and fierce person you are.

Below is our lookbook in celebration of CONFIDENCE! Shot at the beautiful Bend Goods studio! Huge shout out to this fellow small colorful biz for helping us out with this shoot. All the artwork and fabulous furniture shown is by them!

www.bendgoods.com

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The Confidence Collection

The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are. Remember babe, confidence is a cultivated mindset. You've got to practice it and preach it to be it. At any given moment we have the choice to show up confidently in life rather than in fear of judgment, self doubt, or shame. But how? It's not easy, but girl, it's powerful AF. It's learning to choose self confidence over self consciousness. It's ditching comparison traps or “not good enough” mindsets and knowing that you can accomplish any damn thing you dream. It's learning to go against the grain and stand up for yourself. It's the ability to thrive in positive self affirmation and show up fully for yourself. Confidence is the ultimate glow up, queens. Let's bloom with confidence and show the world what a fierce glow up looks like.

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Self Confidence > Self Consciousness

Growing up, self consciousness consumed so much of my time. There was always a part of me worrying about what other people thought of me, what I looked like, if I was cool enough, etc. It was a debilitating process that stopped me from expressing myself and being fully me. As I became an adult, I observed that people aren't just confident naturally. Confidence was cultivated by choice. People become confident, powerful, and fierce by choosing that mindset and allowing that positive energy to carry them through work and life. So to get my confidence blooming, I did the same. I chose confidence over self consciousness, allowed my wacky ideas to shine, worked towards my dream, and stopped caring what everyone else thought. I allowed self assurance to guide me towards being less self absorbed by self doubt, and it's probably the most powerful & freeing thing I've ever done for myself.

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Dance Parties Create Confidence

Think back to your first school dance. You probably were nervous at some point thinking, Am I really about to dance in front of everybody right now? Do I even know any dance moves? Ugh, this is so embarrassing. People are going to laugh at me. Trust me, we've all been there. To be honest, at my first middle school dance I was so awkward! I didn't know what to do with my limbs or how to start moving my body. I kept thinking of how I wasn't girly enough and how I felt like such a boy as a late bloomer. I was just standing there so nervous, too stunned by my own negative thoughts to actually let go and have fun. This is probably true for a lot of us. Dance parties can be nerve wrecking and make us socially anxious, especially now with all the new internet trolls & insta storying opportunities. But you know, once you get comfortable with yourself and start to let go of what other people think, that's when the party actually starts. You can live, let go and move confidently. You can start to embrace yourself in your quirks, wackiness and all. You can be bizarre, be who you are and laugh it all off. Coming into confidence at a dance party is a powerful thing because once you start moving, there's no holding back. Now I'm notoriously first on the dance floor and bust out my wacky white girl moves with pride LOL! So when Naohmi came up with the dance party theme for this collection, I knew it'd be perfect. Dancing is the ultimate form of self expression and takes true confidence to actually take part of. When planning this lookbook, I added a few bottles of champagne to our set list because I thought all us gals would need a little confidence booster, but to be honestly the energy and excitement in this amazing group of gals was intoxicating enough! If you followed along on our stories, you already know we did not even need a sip of it start the Dazey dance party. Seriously, every gal showed up and beamed with confidence from the get go. It was the most freeing and fun thing!  I am so proud to have connected with truly confident babes for this collection and spread their radiating self love & confidence back to you. Who's ready for the next Dazey dance party?! *cue Juice by Lizzo"*

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CREW OF QUEENS

Special Thanks to all our models: Natasha Ward, Sydney Louise Williams, Alexa Phelece, Olivia Cupp, Carly Compton, Oby Grace, Champagne, Grace Peters, Kennedy Slocum and Cloe. Huge thanks to our Dazey dude Phillip & our cinematographer Michael Greenwood, who is currently working on our fun Dazey dance party video soon to be released!

Thanks again Bend Goods for graciously letting us have a dance party in your gorgeous space! (follow them HERE!)

And of course biggest shout out to our Dazey Content Queen (official title) Naohmi Monroe for coming up with the idea, casting the most marvelous crew, shooting the whole thing, and truly putting all this together! 

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You are not alone. We stand with you and we are ready to show up + fight back with you. 

This week, in an effort to fight back the news of extreme anti-abortion laws being signed in Alabama, Dazey opened up a safe space and allowed people to share their Planned Parenthood and abortion stories anonymously. 1 in 4 women have had an abortion, and this is the time we speak up about it and fight to make it our undeniable right. The power of the stories we received were unbelievable, as hundreds of people from our Dazey community spoke up vulnerably and proved just how necessary our reproductive rights are. If you haven't read through yet, we encourage you to take the time and read the Planned Parenthood stories here. 

This Dazey Digi collection is a special "We Stand With You" edition, curated with graphics that empower women, stand up for women's rights and show that we stand with you now and always. Download the Dazey graphics to keep these momentos visible on the daily & always remember that you've got a powerful community right behind you! Scroll through the blog for all download links. Don't forget to screenshot and tag us at #dazeydigi and @dazey_la.

In light of recent threats to reproductive rights, Dazey will be donating 20% of the proceeds of the Cuterus tee and poster to Planned Parenthood. Our community has shared what a positive impact this organization has had on them and so many other women. Shop now to support or download the graphic and spread the word.

Download Cuterus Desktop 
Download Cuterus Mobile

Download Allies of All Size Desktop
Download Allies of All Size Mobile

Download Objects On the Screen Desktop
Download Objects On the Screen Mobile

Download Highlight Real Desktop
Download Highlight Real Mobile