NEW SUMMER 2023 COLLECTION - MIX & MAX
Dazey is all about living the maximal lifestyle, and the Mix and Max collection is the epitome of that. Carefully created for ultimate versatility, everything is reversible, granting you two bold looks in one effortless switch. The dual prints are designed to mix and match with themselves. Whether you want to coordinate or power clash, we’ve got you. So many looks, one single garment. Celebrate the beauty of prints while championing sustainable fashion. Make a statement or two with our one-of-a-kind collection today!
This collection was created primarily out of a super fun new fabric we are loving for both summer and the reversible pieces. It's a non-wrinkle soft and lightweight linen feel poly fabric ensuring all day comfort. Designing silhouettes that worked for the reversible concept wasn't easy and took us extra time and effort, but boy did it pay off! They work so well with sewn down edges preventing any flipping, reversible zippers, and even reversible Dazey hang tags. Lovingly hand drawn designs by moi, Dani Dazey, printed and fully made in LA as always. This collection had to be very parred down with a smaller budget than usual, so I wanted to make the most of it and still use as many prints as possible. Our offerings and skus are much smaller, but each piece packs a bold-as-ever 2-print punch! Quantities are also extremely limited with only a few pieces per size, so don't wait long to order.
Feeling sentimental thinking this could be our last Dazey lookbook. It’s been a rough year for small businesses. As much as I love designing clothing and prints, I have to prioritize giving my energy to the things that give me the same energy back…like particularly in the form of compensation. And that's been pulling me more and more into the home design and decor world, something I do love equally and get to use my print design skills for too (yay). Took me awhile to accept that as y’all know I love my clothing line and owe so much of my success and design knowledge to Dazey. We had some incredible years and even breached seven figure revenues a few times. But life and design is all about being flexible and reinventing yourself when it’s time. So for now Dazey had kinda morphed from being my whole world into my side passion project I’m not quite willing to let go of yet. Excited about this reversible idea and who knows maybe it will be a hit and we'll make a major comeback, fingers crossed!
Xx Dani Dazey