DAZEY LA x MODCLOTH COLLECTION
10% of all sales will be donated to @girlupcampaign, a movement to advance girls' skills, rights, and opportunities to be leaders. When girls rise, we all rise. Over the past few months we have been working closely with the ModCloth team to develop these exclusive designs aimed to make a difference! I couldn’t be more proud of what we made together and honored to be given such a large platform to share our brands message of empowering people. Dazey has been on a mission this year to encourage large fashion brands to #STOCKSUSTAINABLE and this is a huge step towards that goal. Shop all these styles and posters to match on MODCLOTH.COM now. Just click the Dazey x ModCloth banner on the top of their home page (omg)!
The ModCloth team did a really answer interview and blog post that we are excited to reshare on our website as well. You can see the original HERE or read it all below!
MODCLOTH INTERVIEW WITH DANI - DAZEY X MODCLOTH
As our customers know, we (ModCloth) are all about women supporting women. Our latest collaboration is no different: Dazey LA is designed by women to empower women! Made ethically in LA using organic cotton, the colorful collaboration looks good and does good. 10% of proceeds from our collaboration will be donated to Girl Up, a movement to advance girls’ skills, rights, and opportunities to lead.
It should come as no surprise that the woman behind Dazey LA is a female force to be reckoned with! Dani is a multi-hyphenate, serving as the brand’s owner and designer. A self-taught artist, she’s transformed Dazey LA from a indie darling to a full-fledged brand that has collaborated with Anthropologie, and now ModCloth! We sat down with the phenom to discuss all things Dazey LA, divine femininity, and what design means to Dani.
As one can imagine, getting a clothing brand up and running is no easy feat. However, for Dani, the blood, sweat, and tears are all worth it. “I’ve been running Dazey for over 4 years now and I get to live out my dream job every day.” For Dani, the old saying about choosing a job you love and never having to work a day in your life rings true. “Dazey is the accumulation of everything I am passionate about! Art, fashion, color, vintage design, sustainability, positivity, and female empowerment.”
Just like any other self-starter, Dani started out small, designing graphic tees for big brands such as Urban Outfitters and Macy’s. While she was happy to be working as an artist, she couldn’t help but chafe against corporate culture. “I wanted to start a clothing line that was more meaningful and powerful. A space where I can create the art and share the messages that are important to me. Dazey has become both canvas and platform to do that!”
Collaborate and Listen
While Dani may have gotten her start working for big brands, she’s now collaborating with them! Most recently, Dazey LA collaborated with Anthropologie for a Cali-inspired collection (our personal fave is the Positivity Please Mug). When she stops to reflect on how far the Dazey LA brand has come, she can’t help but marvel at how her design dreams have come true. “It feels like everything has come full circle after spending so long being a small designer on the inside of big brands like this. Being seen and recognized as my own independent designer is all I ever dreamed of!”
However, one pitfall of working as a small, independent artist is constantly having some of those big brands knock off your designs. Recently, Dani took to Instagram to call out another company for copying her amazing nude print. “I wish I could say that was an isolated incident, but sadly it’s something that happens on a weekly basis at least. It can be very disheartening as someone who puts my all into my art and design.”
To avoid these copy-cat instances in the future, Dani encourages big brands to collaborate, not copy. “I really hope instead companies choose to support the indie designers by carrying their work instead of replicating it. Our Dazey x ModCloth collaboration is a perfect example of that!”
Divinely Dazey LA
At ModCloth, we describe our designs as unique and vintage-inspired. When we asked Dani how she would sum up Dazey LA, it feels like we were made for collaboration! “Visually Dazey is all about art, vintage design, and color! So attuned to the ModCloth aesthetic.” Also similar to ModCloth, Dani wants her designs to look good and do good, especially when it comes to supporting women. “Something I also try to tie into my design work is a meaningful message. Every Dazey collection revolves around an important or tricky topic modern women struggle with. I use the artwork and words on our graphics as a way to create compelling conversations.”
With Dazey LA’s most recent collection, Divinity 2020, that conversation centers around celebrating, as Dani describes it, “The potent and powerful divine feminine.” The collection leans in with bold graphics, tie dye prints, and unique silhouettes, all celebrating the feminine form. “I think in many ways, women are told in order to be respected or advance in their careers, they need to reject femininity or softness. I firmly believe these things can coexist and female energy is a wonderful and beautiful thing to celebrate.”
Rather than shy away from feminine energy, Dani embraces it throughout her designs. “Feminine energy represents intuition, nurture, connection, and collaboration. Since the dawn of time women have been depicted as goddesses and creators of life. Graceful and powerful figures inspiring some of the deepest emotions and greatest works of art.”
Ain’t that the truth?