Dreamer and Doer Collection
Say hello to NEW DAZEY!
So excited to release our Fall/Winter line, the Dreamer and Doer Collection. This collection is inspired by taking that leap of faith and going from a dreamer to a doer. Choosing to pursue your dreams and ideas and go all in. We like to define a Dazey Lady as an, "Everyday girl choosing to be brave and share their ideas and talents with the world." Often time the hardest part of starting a new venture or choosing to go after a dream is just making that decision. The graphics all have phrases and artwork to inspire you to go make it happen! Gorgeous warm tones, turtle necks, and a bunch of cozy choices. We have also added a ton of new pants and fun accessories to the Dazey Lady Shop that pair perfectly with the tops.
The timing for this collection couldn't be more perfect because recently I decided to take a risk and start a second business! After working with so many local female entrepreneurs I noticed they loved self employment, but not the loneliness it brought on spending full days working from home. We want to work for ourselves but not by ourselves! I have tried WeWork, a fairly large co-working space and just found the corporate feel and lack of community didn't really meet my needs. I wanted to build a space where young female entrepreneurs can come together and find inspiration, collaboration, and community. So I teamed up with my friend Taryn and we built it! We call the space Biz Babez. We both built our business off of creating content and using social media, so we knew the Biz Babez office needed to be Pintrest-perfect! I designed the space specifically to have multiple areas that serve as different backdrops, giving plenty of options for photoshoots without it looking repetitive. We finished decorating the space just in time for the shoot and I'm so excited I was able to use it for this lookbook.
Stay tuned for another Instagram sharing challenge around the Dreamer and Doer that will be announced in the next week or so :)
Location - @bizbabez
Models - @jjakerman & @joiliaye
MUA - @amberrose
Photography/Styling - @danidazey
Shoot Production Assistant - @thelittleavocadoshop