Often times in highlighting entrepreneurship, people tend to talk about the already super successful people and their hero's journey. And while I am a sucker for these stories, there's something to be said about highlighting someone's journey who is in the trenches. Recently Go-Daddy documented the journey of a Female Entrepreneur in her first year in business and boy did it take me back! From small pop-ups in 2016 to giant lookbook projects in 20202. Perspective is everything and unless we take time to reflect on how far we have come we can't truly appreciate and be grateful for our progress.
Watching the start of Wicker Goddess's entrepreneurial journey reminded me of mine. She decided to leave the corporate world and take a risk on her dreams, as did I. It's scary AF, but there are really so many resources out there (like GoDaddy, where Dazey's website is hosted!) and people willing to help and support. It's been 4 years since I started Dazey and now we are in a place that I could have never imagined. Being carried by brands like Free People and getting write ups in Forbes?! I was just a girl who wanted to make art and empower other people to do the same. While I have evolved and pivoted so many times in these 4 short years, the passion is still there and I feel so lucky to do what I do everyday. I wanted to take this opportunity to look back at Dazey over the years and see how the brand and myself have changed and what we have accomplished!
We launch 3 meaningful collections a year that have been the biggest driver behind the brand. over the past 4 years we have officially launched 13 collections total. Below is a look into some past collections, what they meant, and my favorite snap from the lookbook. I hope anyone reading can feel encouraged by Wicker Goddess's and my own journeys and maybe feel a little more emboldened to give their dreams a try too!
SPRING 2020 - PURE POWER
It can be easy to feel powerless over your own life or the things going on around you, however, it can be just as easy to forget that you possess the pure power to make a difference. You hold all of the strength within you to make real change in this world and manifest your wildest dreams. This collection is a reminder to celebrate where your true power lies - in your voice, passion, creativity, compassion, and love.
FALL/WINTER 2019 - FORCE FOR GOOD
Retrograde, heavy politics, and algorithm defeats may bring us down, but we’re harnessing the good energy and showing up strong despite it all. We are transforming those vicious vibes into pure power and creating a Force for Good— a campaign on hope, kindness, and the power of positive action & attitude. We are choosing to see the good and be the good for the betterment of our world.
SUMMER 2019 - THE CONFIDENCE COLLECTION
The Confidence Collection is all about affirming your worth, your beauty, and the incredibly unique perceptive you bring to the table. These new Dazey sayings and graphics are here to hype you up in all you are so you can GET IT GIRL! This collection was made to encourage you do the damn dream, work that confidence and show up fully as the fierce female you are.
SPRING 2019 - HIGHLIGHT REAL
A collection designed to celebrate the REAL things in an ever increasing digital world. Whether it be spending more time IRL or being more transparent online, we are HERE for it. As women, we are constantly bombarded with unrealistic ideas of perfection and #goals through never-ending “highlight reels” in media. We're done with that. We are ready to highlight REAL moments, emotions, and conversations that matter and can better our human connections with others and ourselves. We are ready to transform the negative effects of a highlight reel by highlighting REAL life as much as we can.
FALL/WINTER 2018 - STRENGTH IN SISTERHOOD
There is strength in our sisterhood and it’s time we celebrate it. In this collection, we highlight the power women have as a collective force and identify that our intersections and differences are what makes us undeniably strong and whole. We are better together. We are stronger together. And in united sisterhood, together we can move forward.
SUMMER 2018 - SELF CARE SUMMER
So often we are told that success will bring you happiness and this collection challenges that. These designs serve as little reminders that success is not what brings happiness. Enjoying where you are and consciously going a little easier on yourself. Choosing to be grateful about every thing you do have. Learning what is worth your time and energy and funneling more of those precious resources into yourself.
SRPING 2018 - SPEAK UP SPEAK OUT
Each of our collections center around a theme having to do with female empowerment. This specific one is powerful and couldn’t be more relevant. The Speak Up Speak Out collection was designed to give women a voice in a society that often tries to silence them. Whether it’s empowering women to speak up for themselves or to speak out against sexual violence. Time’s up, it’s our turn to talk!
FALL/WINTER 2017 - DREAMER AND DOER
This collection is inspired by taking that leap of faith and going from a dreamer to a doer. Choosing to pursue your dreams and ideas and go all in. We like to define a Dazey Lady as an, "Everyday girl choosing to be brave and share their ideas and talents with the world." Often time the hardest part of starting a new venture or choosing to go after a dream is just making that decision. The graphics all have phrases and artwork to inspire you to go make it happen!
SUMMER 2017 - SUMMER OF SELF LOVE
A play on words derived from the "summer of love" concert in the late 60s, The Summer of Self Love collection was designed to promote positivity and inspire women to know their worth! There can be so much comparison and self deprecation in these crazy days of social media. I wanted these tees to reinforce that YOU ARE VALUABLE. Every time a girl wears her Dazey I want her to feel bold, beautiful, and confident. A little reminder that she is not alone but apart of a the Dazey Lady community!
SPRING 2017 - MARCH ON
Inspired by the first ever Women's March that took place on January 21st. It was a wild day for me, I woke up early to march and by that afternoon gave a speech in front of 1,500 people. It was easily the most empowering day of my life, and that does something to you. I woke up that next day feeling so inspired I had to do something about it, so I designed this collection!
2016 - RESOLUTIONS COLLECTION
This collection is all about resolutions. A Dazey Lady is always positive and strives to create a better future for herself and the world she lives in. I wanted to make something to help remind her to stay strong even when the future seems uncertain. You can’t rain on our Dazey Lady parade!
2016 - LADY LOVE
In this day and age women are making huge strides and I am so proud. Dazey is so much more than a brand to me, it has become a way to connect, inspire, and share with women around the world who are also pursuing their creative dreams. At the start of my entrepreneurial journey it was the camaraderie I had with fellow small business owners that gave me the courage to keep going. This collections celebrates these bad ass women!